Many will say that they still believe word of mouth marketing is the best way to market. I would completely agree with that. However word of mouth has changed in the last decade or two. Now word of mouth is really word by email or word of Facebook status updates. People are sharing your services online and you need to control what they are sharing. Do you have an online presence that is easy to share, that is inviting, and that is educating your client? Or do you allow people to search for you on Manta, and share that link?
To build a strong foundation you have to begin with the “social media framework”. Michael Hyatt describes the framework as having 3 key components:
- Your Home base – digital property that you own (Website, blog, etc)
- Embassies – places you don’t own, but are registred on and allowed to post to (Facebook, Twitter)
- Outposts – places that you don’t own or have a regular presence on. You just use to listen to talk about your brand
- Home base – www.chiseledimages.com , here I have my site, my blog, and the ability to order services
- Embassies – Facebook Page, Google +, Twitter, I’m also on forums like PhotoTalkForum.
- Outposts- Obviously I don’t control the outposts, but I use Hootsuite, NeedTrigger, and other services to listen for talk about my products and brand online.
Takeaways from Part 3
- Establish your Social Media Framework
- Blog or somehow keep fresh content going. If you stop, start again., and again, and again.
- Use the tips in Chapters 20-24 to keep your blog productive while not getting overwhelmed.
- Write the content yourself. I think it’s fine to have someone polish your content and posts. But the initial ideas and outline need to come from your heart and mind.
- Create special About and Landing pages for people coming from different sources
- For now FORGET ABOUT METRICS. Stop going to Google Analytics everyday, when your site has only been online for a week.
ResourcesLaunch a Self-Hosted WordPress Blog in 20 Minutes or Less
- Read Chapters 33-41 (we’re splitting Part 4 in half, and it’s due on FRIDAY.. you’re welcome)
- How can you educate your “tribe”?
- START WRITING CONTENT! If you had a blog and stopped, start again. No apologies to your readers, just start!